Digital Marketing Services
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What are SEO & SEM?
Digital marketing, with a focal point on SEO and SEM, encompasses a comprehensive strategy that begins with meticulous market research and competitor analysis. Aligned with business objectives, the approach involves on-page SEO optimization, off-page strategies for backlink building, and local SEO for targeted businesses. Continuous SEO audits and adjustments, informed by search engine algorithms, ensure relevance. The creation of high-quality, engaging content spans diverse formats, including blog posts, articles, infographics, and multimedia, optimized for both search engines and target audiences.
Strategic social media planning involves content creation, scheduling, community engagement, and paid advertising campaigns, while targeted email campaigns contribute to lead generation and nurturing. Automation streamlines drip campaigns and timely communications. Google Ads and PPC campaigns are meticulously managed through keyword research and ad copy optimization, with ongoing monitoring and adjustments based on analytics.
Our Approach to Analytics
The integration of analytics tools aids data-driven decision-making, supported by regular reporting on key performance indicators. A keen analysis of user behavior and website performance, accompanied by A/B testing, enhances strategies for improved conversion rates and user experience. Mobile-centric approaches, such as SMS marketing and video SEO optimization, are implemented alongside integration with other marketing channels.
Our SEO Service Packages
- Precursory Site Audit:
- Keyword Research
- Google Business Profile
- Google Analytics
- Google Tag Manager
- Google Search Console
- Setup Bing Places
- Bing Search Console
- SEO Copy – Rewriting
- 1 on 1 Dedicated Time – 4 Hours per month
- Off Site SEO – Basic Links/Social/News
- Competitor Analysis – Precursory
- Onsite SEO Report – Home Page + Analysis
- Page Addition/Alteration – 1 Page per month
- Link Analysis – Instructional How-To
- Precursory Site Audit:
- Keyword Research
- Google Business Profile
- Google Analytics
- Google Tag Manager
- Google Search Console
- Setup Bing Places
- Bing Search Console
- SEO Copy -Copywriting (1000 Words)
- 1 on 1 Dedicated Time – 6 Hours per month
- Off Site SEO – Basic +1 Premium Backlink
- Competitor Analysis – In-Depth w/Reports
- Onsite SEO Report – MR Analysis & Mockups
- Page Addition/Alteration – 2 Page per month
- Link Analysis – Instructional + 10 Repairs
- Duplicate Content Analysis – 10 Pages per month
- Uptime Monitoring System
- HeatMap Traffic
Additional Marketing Aspects:
Digital marketing extends beyond traditional realms, embracing influencer collaborations, CRM system creation and management, customer segmentation, and personalized communication. Monitoring and responding to online reviews, managing online reputation, and crisis management in the face of negative publicity are crucial aspects. Furthermore, the integration of AI and AR for personalized marketing strategies and interactive experiences remains at the forefront, with an eye on staying abreast of technological trends for future integration.
Client training on marketing tools and ongoing consultation for adapting to industry changes are integral, complemented by workshops and resources tailored for in-house marketing teams. This approach allows for the customization of each service to meet the unique needs and goals of clients, ensuring a dynamic and integrated online presence.
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